Backed by Yash Raj Films, “DDLJ“, as it came to be known by, was the directorial debut of filmmaker Aditya Chopra.
The romance drama, which released on October 20, 1995, propelled Shah Rukh Khan and Kajol to stardom and made them one of the most loved onscreen pairs.
To celebrate the occasion, Khan and Kajol changed their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.
Cheryl-Ann Couto, Partnerships Manager at Twitter India, said the custom “DDLJ” emoji is a way to pay tributes to the film.
“Today, we are excited to celebrate one of the most iconic Indian romances, ‘DDLJ’, with the movie’s innumerable fans on the service. With the new custom #DDLJ25 emoji, we hope to light up timelines with Tweets about this classic,” Couto said in a statement.
“DDLJ” garnered acclaim and also scripted history by becoming one of the longest running films in the country, with a matinee show dedicated to it at Mumbai’s Maratha Mandir, which screened the film right till theatres were shut due to the coronavirus pandemic in March.
Anand Gurnani, Vice President – Digital and New Media, Yash Raj Films Pvt Ltd, said the silver jubilee celebrations of “DDLJ” this year coincides with YRF’S 50 years in the industry.
“It’s an unforgettable once-in-a-lifetime moment. We’re grateful and humbled with the volume of conversations around #DDLJ25 and through this special emoji being launched on this momentous occasion, we just wanted to gratify all our DDLJ fans worldwide by adding a little delight to their Twitter timeline.
“It’s just our small way to say ‘Thanks’ for their unconditional love, over the years,” Gurnani said.
The production house will also be hosting a “DDLJ” watchparty on Twitter for fans to revisit the film.
Trump In India: Quotes Vivekanada, Mentions ‘DDLJ’ & ‘Sholay’, Kohli & Tendulkar In Speech;…
American President Donald Trump arrived in India, on Monday, for his maiden visit to the country, along with First Lady Melania Trump, daughter Ivanka, and son-in-law Jared Kushner.
The Trumps kicked off the first leg of their trip with a visit to the Sabarmati Ashram and the ‘Namastey Trump’ event, organised at the Motera Stadium in Ahmedabad, Gujarat.
Addressing a cheering crowd at the stadium with a capacity of 1.10 lakh, Trump gave a shout out to Bollywood films with a special mention of Shah Rukh Khan’s ‘DDLJ’ and Amitabh Bachchan and Dharmendra’s ‘Sholay’.
Talking about Bollywood, he said, “This is the country that produces nearly 2,000 movies from the hub of genius and creativity known as Bollywood”.
Adding, “All over the planet people take great joy in watching Bollywood films, bhangra, and classic films like DDLJ and Sholay.”
He also spoke about India’s other love, cricket, naming Sachin Tendulkar and Virat Kohli in his speech.
Here’s a look at what all America’s First Family has been upto ever since they set foot on Indian soil.