Much like Microsoft, Google and Nvidia, Amazon announced their game streaming service that lets you play AAA games on any device without downloading any data.
The service will first launch in the US but we’re going to make the same arguments we did for Google Stadia for it to come to India.
India is probably the fastest-growing smartphone market in the world with a high propensity for gaming. While console sales in the country aren’t as high as other countries, it’s more to do with barriers of entry and low purchasing power than not having an interest in gaming.
However, Indian gamers already own a smartphone and we all know how successful PUBG mobile was in the country before its recent ban.
Bringing a game streaming service to India would not only be logical but may also be quite profitable for Amazon. India is probably the biggest untapped market as mobile gaming in India has become the preferred choice of platform for Indian gamers.
Like we said, making a case for Google Stadia to come to India, “Smartphone gaming is extremely important for Indian customers and Google’s new service can potentially provide AAA gaming to an audience that can’t afford to build gaming PCs or buy gaming consoles. For many, it will be a first-time experience that will no longer be exclusive to the affluent or the passionate gamer.”
The same reasons are also applicable to Amazon Lune for it to launch in the country. Having said that, many will question how will it be different than Google’s Stadia?
Well for starters, Stadia has a lot of latency issues even in the US which may not be a problem for Amazon. AWS or Amazon Web Services is the biggest cloud computing company in the world and is also the number 1 source of revenue for the e-commerce giant.
In India’s case, AWS data centres are already present in Mumbai and possibly other cities which could solve the latency problem in India as well. All you need to buy is the controller that comes with the service and you’re set for playing games on-the-go.
With the advent of 5G right around the corner, the needed infrastructure for game streaming services will be available for mobile gamers in India. The FireStick TV is also a highly successful product in India which could also be used to stream games on Luna in Indian homes.
Latency will be the obvious issue here that needs to be addressed which we can only know when Amazon launches Luna in the country.
Are you interested in Amazon’s Luna game streaming service? Would you like to play AAA games on your smartphone or tablet or even the Firestick TV? Let us know in the comments what you think about Amazon’s Luna.
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