Applause Entertainment, Aditya Birla Group’s content studio, headed by media veteran Sameer Nair
, is all set to present its first French format smart original, the hit workplace comedy Dix Pour Cent (Call My Agent), originally created by Fanny Herrero and showrunner Cedric Klapisch, and represented by TF1 Studio and France TV Distribution. Applause Entertainment will produce the series in association with Banijay Asia and has signed up ace filmmaker Shaad Ali to direct the venture.
Narrated through the eyes of four highprofile agents of Bollywood celebrities, the coming-of-age dramedy will reveal some behind-the-scene stories of the magic and madness that keeps the star system running. Each episode also features a real-life celebrity playing an exaggerated version of themselves. The series marks Shaad’s directorial debut in the show format, and has been written by the talented duo of Abbas Dalal and Hussain Dalal.
Speaking about the decision to take up the show, Sameer said, “After bringing American, British and Israeli formats to India, this series marks our first French format acquisition. Call My Agent is a witty and wicked tale that will take the film-loving audience on an enthralling, comic journey. Abbas and Hussain have done a delightful adaptation, and, in Shaad, we have found the right partner to bring this show alive with a vibrant team of actors”.
Sameer Nair, Shaad Ali
Shaad added, “I’ve always been keen to explore premium drama series as a director. When Sameer discussed this opportunity with me, I thought it would be perfect since not only does the story excite me, it’s a project with Applause Entertainment, who’ve been producing prolific drama series over recent years.”
Set to go on floors in late October, the series boasts of a cast lineup comprising Soni Razdan, Rajat Kapoor, Aahana Kumra, Ayush Mehra and many more. Sabine Chemaly, EVP of International Distribution, TF1 Studio commented, “Applause Entertainment has acquired and successfully presented multiple smart originals of acclaimed international formats to the Indian audience. As the makers of the original, we are very happy and excited about Applause telling this story to the Indian audience.”
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