ETPrime, the subscription-based destination for insightful content consumption from The Economic Times, has announced a collaboration with DocuBay, a global membership video on demand documentary films platform by IN10 Media Network.
ETPrime’s content is packed with deeply researched insights and analysis to help audiences stay ahead of the curve. Covering over 20 sectors, it is delivered straight to the subscribers’ inbox daily to power the reader to deal with the highly disruptive, volatile and competitive business environment. ETPrime audiences with annual and two-year subscriptions can now avail DocuBay’s OneTribe annual membership. Similarly, DocuBay OneTribe members can access ETPrime’s quarterly subscription with their membership.
Sanjeev Kumar, vice president, The Economic Times Digital, said, “The collaboration with DocuBay is designed to offer the evolved users of ETPrime with a superlative content spread as both brands feature diverse genres. This collaboration is a winner for subscribers of both platforms and designed to improve the product proposition of the brands too.”
Girish Dwibhashyam, vice president- strategy, DocuBay, added, “The Economic Times is a premium platform offering well-researched, insightful business news, and at DocuBay we also take pride in bringing a diverse range of human stories told through unique narratives. Given the alignment in offerings, this a unique and interesting collaboration allowing us to reach likeminded audiences across platforms. This also allows us to enhance the overall customer experience with additional offerings as a part of our membership.”
-It should be noted that ETBrandEquity.com is run by Times Internet Ltd, which also operates ETPrime.