TAM has partnered with market research company, Revuze. The AI-based dashboard will be available to the users from October.
This AI-based analytical tool will provide actual data insights, and analytics of the user sentiments. It will track consumer sentiments across multiple e-commerce portals, and decodes unstructured data in turn help marketers with valuable information to take informed decisions. The Analyzer tool is unconstrained by human bias and perception. This proprietary technology deep dives and provides Insights via tracking reviews, opinions, and messages.
L V Krishnan, chief executive officer, TAM Media Research, said, “CRISP will help build the much-needed superior analytical prowess within the marketers business and help analyse product usage, identify areas of product/service improvement based on feedbacks so as to take quick-footed decisions.”
Shai Etzion, chief revenue officer, Revuze, said, “After showing significant success in the USA, Revuze is entering the Indian Market partnering with TAM Media, a natural choice being our mutual Nielsen family relationship and their 20+ years’ experience in a deep understanding of the Indian media landscape. It will be a compelling product and a game-changer for India to understand consumer sentiments and reviews.”