There are two issues with the new sponsor if that were to be true. First, the BCCI has not come out with a tender notice after the initial process did not yield expected results. And secondly, a gaming firm could run into trouble with the regulations of the International Cricket Council (ICC) the compliance of which the BCCI itself had mentioned in its first Invitation To Tender (ITT) document as mandatory.
The ITT document reads: “It is clarified for avoidance of doubt that the Team Kit Sponsor does not have the right to place the Team Kit sponsor Logo otherwise than in accordance with
Effectively, the BCCI confirms that the kit sponsor must not have any conflict with the ICC regulations and if so, the ICC rules will prevail. The ICC rules are clear that no company that is not manufacturing kit and sports equipment can be the kit/apparel sponsor.
Its regulations go like this: “In relation to any item of Cricket Clothing or Cricket Equipment, ‘
“And b) supplying it from readily available stock for sale throughout outlets of several kinds to members of the public in a country which is a Member of ICC, with the aid of published price lists and catalogues, and with profit directly from the sale of such Cricket Clothing or Cricket Equipment as its main aim.”
Market sources have said that the BCCI has told the gaming company that it can continue for bilateral series and not for ICC events, which means the company cannot flash its logo in world events. For the record, the kit sponsors of major national teams world over are sports goods manufacturers. Messages to BCCI officials remained unanswered.