ISL 2020: Balakrishna Industries Ltd. (BKT Tires) after venturing with several Indian Premier League (IPL) franchises, has now partnered with four Indian Super League clubs. By partnering with Hyderabad FC, ATK Mohun Bagan FC, NorthEast United FC, and SC East Bengal, BKT has marked its entry into professional football in India.
The Mumbaisli-based company, has previously been title sponsor of several European football competitions, including the Serie BKT, the second division league in Italy, and the Ligue 2 BKT in France.
“Football is synonymous with bringing people together and inspiring character, something we deeply believe in at BKT. We, as a brand, have always passionately supported leading sports all over the world and it gives us great pleasure to be an integral part of such a grand football event in India,” Rajiv Poddar, joint managing director, BKT, said, reported Financial Express.
In India, besides being partners with six IPL teams – Mumbai Indians, Rajasthan Royals, Delhi Capitals, Kings XI Punjab, Chennai Super Kings and Kolkata Knight Riders – BKT has also previously joined hands with eight of twelve Pro Kabaddi League teams.