Cipla Health’s Naselin Nasal Spray and audio streaming platform Gaana have partnered to create the idea of a Shubh Ratri – a specially curated playlist. The two brands have associated with each other to blend soothing music and the proposition of Naselin that alleviates cold-induced blocked nose and subsequent sleep deprivation.
The Shubh Ratri playlist is a compilation of songs best associated with the sleep-inducing qualities of calmness and serenity. Taking cues from Gaana’s reports, Naselin endeavours to provide respite to people grappling with nasal congestion. The playlist will compile a string of soulful and tranquil songs that can help listeners relax and fall asleep.
Naselin has also launched a TVC to highlight the discomfort caused due to nasal congestion and showcases the product as a saviour for those suffering from nasal congestion-related sleep deprivation.
Shivam Puri, chief executive officer, Cipla Health, said, “It is our continuous endeavour to aid consumers with innovative solutions. We are delighted to partner with Gaana for the Shubh Ratri playlist. It’s a one-of-a-kind innovation that will directly reach consumers and provide them comfort in distress. The product caters to one of the most bothersome symptoms of the common cold – nasal congestion, and combines it with the Shubh Ratri playlist, making this a unique association.”
-It should be noted that ETBrandEquity.com is run by Times Internet, which also owns Gaana.