It seems that Pokemon Go developer Niantic has its sights set on India. According to a job itemizing noticed on Linkedin, the corporate is trying to rent native expertise to “engage local Pokemon Go communities” with obligations together with occasion planning, content material creation, and enterprise improvement to identify just a few. Niantic is hiring in Mumbai and Hyderabad for these roles.
Pokemon Go launched the world over on July 6, 2016 whereas avid followers in India had been in a position to play the sport by sideloading the APK on Android or creating an App Store account for one more area it was obtainable in just like the US for iOS, it formally graced India on December 14 of the identical 12 months partnering with telco large Reliance Jio at launch.
It will likely be attention-grabbing to see what Niantic has in thoughts for its India presence. The ongoing coronavirus pandemic has made it robust for AR-focussed video games to survive. Recently, Microsoft-owned Mojang shut down Minecraft Earth due to this motive, although latest Pokemon Go updates have made it simpler to play with out having to step outdoors.
And whereas Pokemon Go was ridiculously widespread in India at launch, it doesn’t have the identical fervour hooked up to it like different main cellular video games have in India like Free Fire or Ludo King. Nonetheless, the way it tackles the India market and its challenges will likely be price watching.
Previously, cellular analytics agency Sensor Tower claimed Pokemon Go generated $1 billion in income in 2020 with a lifetime income of $4 billion.
Recent makes an attempt from worldwide gaming firms attempting to arrange store in India have been met with blended outcomes. Garena with Free Fire has proved that India doesn’t simply play PUBG Mobile whereas Riot Games’ India adventure crashed and burned with the agency adopting a palms off strategy to the nation, preferring to let match organisers and esports firms do the heavy lifting.
We’ve reached out to Niantic for remark and can replace this story if we hear from the corporate.