Serving up fresh perspectives on Indian popular culture – regional classics, emerging subcultures & hyper-local trends, Motherland is delighted to share with you the latest launches for this season. Motherland is a pop culture, subculture
and counterculture platform – featuring
urban necessities, lifestyle accessories
and emerging artists.
The ‘Superstore’ is a place where you’ll find extraordinary versions of everyday things – original
designs, exclusive collaborations and specially selected products that will help you look good, feel
good, and fly the flag in style.
Motherland is constantly working with like-minded makers to develop products that are stylish,
efficient, and affordable in equal measure. Our product philosophy consists of a significant redesign,
some re-engineering, and the occasional reinvention: a process we call ‘retail remix’.
The collection features super-modern, India-inspired gear: tees with remixed national and regional motifs, tri colored totes, badges, stationery. The brand in February 2021 launched three new products.
Bharat-India Sweatshirt: The bestselling Bharat-India T is now available in full sleeves. It’s manufactured with a high percentage of design, quality and pop-cultural flavour. Made with 100% cotton, it also comes in inclusive sizing: XS-3XL.
Goa Forever: Goa Forever and ever and ever. Goa isn’t a place, it’s a feeling. A nod to the exciting life and times of Goa is Motherland’s latest drop – Goa Forever T. Reminiscent of the ’90s, this unisex tee features neon colours and bold, graphic elements. Available in XS – XXL, 100% cotton on superstore.
Babyland: Motherland presents Babyland. The collection – Not for Boomers – launches with sweatshirts, to be followed by T’s and polo shirts. For ages 5-10 years. 100% cotton. Built for the future. Wear it loud! Wear it proud!