PUBG Corporation on Thursday said it is making a comeback to India with the creation of an Indian subsidiary and a new game, PUBG MOBILE INDIA.
The Indian government in September had blocked 118 mobile applications, including PUBG, terming them prejudicial to the sovereignty, integrity, and defence of the nation. After the ban PUBG Corporation had said China’s Tencent Games would no longer be authorised to distribute the PUBG MOBILE franchise in India.
PUBG Corporation, the creator of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) and a subsidiary of South Korea’s KRAFTON, Inc, said the new game has been created specifically for the Indian market. With its South Korean parent company Krafton Inc., PUBG Corp also plans to make investments worth USD 100 million in India to cultivate the local video game, esports, entertainment, and IT industries, the company said.
The Indian subsidiary will hire over 100 employees specialising in business, esports, and game development, PUBG Corp said. In addition to establishing a local office, the company will look to actively collaborate and leverage local businesses to strengthen its gaming service, it added.
Here’s what the company has planned:
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PUBG Corporation’s, parent company, Krafton Inc., plans to invest $100 million in India to “cultivate local video games, esports, entertainment, and IT industries”. It will also host esports tournaments exclusively for India.
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The Indian entity will hire over 100 employees specialising in business, e-sports, and game development, and will look to actively collaborate and leverage local businesses to strengthen its gaming service in addition to establishing a local office.
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To assuage privacy and data security concerns, PUBG said it will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.
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Various aspects of the game will be customized for Indian gamers.
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The game will be set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game.
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The company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players.
(Inputs from Agencies)
